Using a database is the best way to find journal articles. The following databases are recommended to search for journal articles.
Company information can be found from a number of sources
Newspapers and other news can be a good source of information about companies. You can find news on the sources below.
Market research reports are usually produced by companies such as Mintel, Euromonitor or Marketline. They either conduct their own research or will gather information conducted by another research organization.
Information contained in these reports include; market trends, consumer information, purchasing habits, market size, performance and forecast, brands and advertising.
Reports will usually be focused on a market sector or product, e.g. clothing retail or home entertainment. However, reports are often produced about trends, e.g. healthy eating or specific consumers, e.g. millennials.
Unless you need a historical perspective, try to find the latest report on your product or service.
Market research reports can be found using the following databases;
Datastream, Fitch Connect and Bloomberg are available on the Business School Trading Floor, which is located on the ground floor of the William Morris Building.
Here are some of the sources you could use to find case studies.
Many journal articles are case studies. To find them, enter 'case study' in the search box as one of your key words. You can find journal articles on ABI Inform Complete, Business Source Complete and Emerald.
Here are some good sources you can use to find statistics
A selection of useful business websites.