Using a database is the best way to find journal articles. The following databases are recommended to search for journal articles.
Company information can be found from a number of sources
Newspapers and other news can be a good source of information about companies. You can find news on the sources below.
Market research reports are usually produced by companies such as Mintel, Euromonitor or Marketline. They either conduct their own research or will gather information conducted by another research organization.
Information contained in these reports include; market trends, consumer information, purchasing habits, market size, performance and forecast, brands and advertising.
Reports will usually be focused on a market sector or product, e.g. clothing retail or home entertainment. However, reports are often produced about trends, e.g. healthy eating or specific consumers, e.g. millennials.
Unless you need a historical perspective, try to find the latest report on your product or service.
Market research reports can be found using the following databases;
The University has a subscription to Sage Research Methods.
To log in, click ‘Institution’, then ‘Log in via your institution’, in the country box select United Kingdom, in the institution box enter Coventry University, and then click OPENATHENS/SHIBBOLETH.
Sage Research Methods is a database providing a wealth of material that can guide students and staff through the research process – whether at undergraduate level or PhD. It can help provide context for writing a research question, conducting a literature review, choosing a research method, collecting and analysing data, and writing up the findings. We would strongly recommend having a browse around the site to see what’s available to help you.
Here are some of the sources you could use to find case studies.
Many journal articles are case studies. To find them, enter 'case study' in the search box as one of your key words. You can find journal articles on ABI Inform Complete, Business Source Complete and Emerald.
In addition within Emerald we have access to the Emerging Markets Case Study Archive 2011-2020.
Go to the main Emerald site and search for a topic in the box. Use the filters on the right to choose 'Only content I have access to' (under Access) and 'Case study' (under Content Type).
Here are some good sources you can use to find statistics
A selection of useful business websites.