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Coventry University London: Marketing

New Marketing Books

Marketing management
Cross-cultural marketing : European perspectives
How to build your brand : implementing a proven and effective process
Measuring marketing : the 100+ essential metrics every marketer needs
Key marketing metrics : the 50+ metrics every manager needs to know
Digital and social media marketing : a results-driven approach
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results
ocial media marketing for business : scaling an integrated social media strategy across your organization
he social media marketing book
Big data : using smart big data, analytics and metrics to make better decisions and improve performance
Consumer behaviour : applications in marketing
Digital marketing : strategic planning & integration
Marketing analytics : data-driven techniques with Microsoft Excel
Data mining techniques : for marketing, sales, and customer relationship management
Strategy, implementation and practice
Marketing : an introduction
Marketing management
International marketing strategy : analysis, development and implementation.
Social media marketing
Digital marketing analytics : making sense of consumer data in a digital world
InGenius : a crash course on creativity
Strategic international management : text and cases
Content strategy for the Web
Integrated advertising, promotion, and marketing communications
Marketing
Contemporary issues in marketing : principles & practice
The circular economy : a wealth of flows
IoT Inc : how your company can use the internet of things to win in the outcome economy
Delivering digital transformation : a manager's guide to the digital revolution
Utopia for realists
Master content strategy : how to maximize your reach and boost your bottom line every time you hit publish
What the digital future holds : 20 groundbreaking essays on how technology is reshaping the practice of management
The culturally customized Web site : customizing Web sites for the global marketplace
Relationship marketing in the digital age
Marketing metrics : the manager's guide to measuring marketing performance
Creating brand cool : brand distinction in the online marketplace
Marketing research methods : quantitative and qualitative approaches
Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns
https://locate.coventry.ac.uk/primo-explore/fulldisplay?docid=COV_ALMA2195210830002011&context=L&vid=LON_VU1&lang=en_US&search_scope=LSCOP_CLC&adaptor=Local%20Search%20Engine&isFrbr=true&tab=local&query=any%2Ccontains%2C9780415826914&sortby=date&facet=frbrgroupid%2Cinclude%2C98672653&offset=0
Marketing- and logistics-led organizations : creating and operating customer-focused supply networks
Introduction to operations and supply chain management
Principles of marketing
Ad law : the essential guide to advertising law and regulation
Marketing
Qualitative research in marketing and management : doing interpretive research projects
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Principles of marketing
Marketing : real people, real choices
Global marketing
Global marketing
Marketing strategy and competitive positioning
Marketing : an introduction
Modern management : concepts and skills
Marketing communications : integrating online and offline, customer engagement and digital technologies
Marketing strategy : based on first principles and data analytics
Marketing Communications
Marketing channel strategy
Principles and practice of marketing
Social marketing : behavior change for social good
Applied strategic marketing : a step by step approach
International marketing
Digital marketing : strategic planning & integration
Consumer behaviour
Marketing management : Indian context, global perspective
Library and Learning Innovation
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