Marketing: Case studies

Here are some of the sources you could use to find case studies:

1) Journal Articles

Many journal articles are case studies. To find them, enter 'case study' in the search box as one of your key words. You can find journal articles on ABI Inform Complete, Business Source Complete and Emerald Insight.

2) Case Studies

Within Emerald Insight we have access to the Emerging Markets Case Study Archive (2011-2023). The archive includes case studies from real people and organisations in emerging markets, developing economies and regions which can traditionally be underrepresented.

To access these case studies:

1. Go to the Emerald Insight database (link above) and search for a topic in the search bar. (You may need to scroll down to find the search bar on your screen.) 
    
2. In your results list use the filters on the panel on the right-hand side of the screen to select 'Only content I have access to' (under Access) and select 'Case study' (under Content Type). (You may need to scroll down the page to view the Content Type options in the right-hand side panel.)

In the archive the teaching notes are available to academic staff only. Academic staff can email their Academic Liaison Librarian for access information.