Locate is the library's online catalogue and a reliable route to all of our paid-for journals and books. It is a useful starting point for scoping out a research topic. More information on how to search Locate effectively can be found in the Locate Help Guide. The Key Resources box below highlights other paid-for or freely available sources that will be useful to you when interrogating a topic in detail.
Market research reports are usually produced by companies such as Mintel, Euromonitor or Marketline. They either conduct their own research or will gather information conducted by another research organization.
Information contained in these reports include; market trends, consumer information, purchasing habits, market size, performance and forecast, brands and advertising.
Reports will usually be focused on a market sector or product, e.g. clothing retail or home entertainment. However, reports are often produced about trends, e.g. healthy eating or specific consumers, e.g. millennials.
Many of these sources also provide information about companies.
Newspapers and other news can be a good source of information about companies. You can find news in the sources below.
Here are some good sources you can use to find statistics
You can use these sources to find case studies.
Many journal articles are case studies. To find them, enter 'case study' in the search box as one of your key words. You can find journal articles on ABI Inform Complete, Business Source Complete and Emerald.
Sources of financial information
Datastream, Fitch Connect and Bloomberg are available on the Business School Trading Floor, which is located on the ground floor of the William Morris Building.
A selection of useful business websites.