Economics, Finance & Accounting (EFA): Market research

Market research reports are produced by companies such as Mintel, Euromonitor or MarketLine. They conduct their own research or source information conducted by other research organisations. 

Here you will find:

• Market trends
• Consumer information
• Purchasing habits
• Market size
• Performance and forecast
• Brands and advertising.

Reports usually focus on a market sector or product, e.g. clothing retail or home entertainment. However, reports are often produced about trends, e.g. healthy eating or specific consumer groups. Unless you need a historical perspective, refer to the latest report on your product or service.

Market research reports can be found using the following databases: